Common Tools

Do you know what are the tools of Mobile Marketing? Let's share some of the ideas as below:

Location-based services (LBS)

LBS are services that exploit knowledge about where a mobile device user is located. It is divided into 2 kinds: push and pull approach. Nowadays, it is common applied in advertising, called location-based advertising (LBA). It uses location-tracking technology in mobile network to target customer with location-specific advertising on their mobile devices...More...




Mobile Application

Mobile application is the process by which applications are developed for handles devices such as personal digital assistants, enterprise digital assistants or mobile phones. These applications are either pre-installed on phones during manufacture, or downloaded by customers from app stores and other mobile software distribution platforms...More...

Quick Response Code (QR Code)

It is a two-dimensional code generates from text or URL, which directs people to retrieve resources like specific information, video clip, e-coupon etc., by using the QR decoder.This decoder basically is an application installed to a mobile device with camera lens, decoding the bar code through the scan process in high speed...More...

Short Message Service (SMS)

SMS is available on digital GSM networks allowing text messages of up to 140 English characters to be sent and received via the network to a mobile phone, or from the Internet, using a so-called "SMS gateway" website. If the phone is powered off or out of range, messages are stored in the network and are delivered at the next opportunity...More...

What is Mobile Marketing

Mobile marketing can refer to one of two categories of marketing. First, a relatively modern one, is meant to describe marketing on or with a mobile device, such as a mobile phone. Second, a more traditional definition, is meant to describe marketing in a moving fashion e.g.technology road shows or moving billboards.

Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. In addition, mobile marketing can be defined as “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

Let's enjoy a video about the Definition of Mobile Marketing from iLoop Mobile.



Source: Wikipedia