Case Study: Armani Exchange

Armani Exchange worked with its agency Media Kitchen and AdMob to launch the company’s first mobile advertising campaign to promote its AX Armani Exchange Spring 2009 collection. The goal of the campaign was to raise awareness of the new spring line, drive opt-ins to the brand’s text messaging program, and use the innovative iPhone environment to continue building the relationship this premium brand has with its high HHI and tech-savvy customers.

AdMob helped AX create a mobile Web site designed specifically for the iPhone environment.

The mobile site included multiple possible actions consumers could take including watching video content, using a store locator, viewing a product gallery with photos of the Spring 2009 line, reading the AX Styletraxx blog content, or opting to sign up for Text AX (Armani Exchange’s text messaging program). Consumers could also buy clothes directly from the mobile site.

AdMob drove traffic to this new mobile site with engaging iPhone banner and text ads targeted to Entertainment, Lifestyle, and Music apps and sites in the AdMob network.

Source: Mobile Marketing Association