What is Mobile Marketing

Mobile marketing can refer to one of two categories of marketing. First, a relatively modern one, is meant to describe marketing on or with a mobile device, such as a mobile phone. Second, a more traditional definition, is meant to describe marketing in a moving fashion e.g.technology road shows or moving billboards.

Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. In addition, mobile marketing can be defined as “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders".

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

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Source: Wikipedia